Frank, tell us how Eye Star Consultants came to life.

Eye Star Consultants began out of my passion to empower others to create and live the life they desire. For as long as I can remember, I have always tried to help people to improve themselves. Whenever I learned something new, I couldn’t help but to share it. In that way I am somewhat of a natural teacher.

Now, with Eye Star, I bring all of my years of experience—combined with my passion, tools, and skills—to my clients so they can clearly define three things:
What it is they truly desire
Why that is important to them, and
Who they need to be for that vision to become reality

What sort of services does Eye Star provide for its clients?

We have several service offerings for our client to choose from, including executive coaching, leadership development, various types of training, and executive team cultivation. Also, we can partner with you to deliver comprehensive and flexible solutions designed to meet your HR and employee benefit needs.

When you say “coaching,” what exactly do you mean?

Well, to me, coaching is an integral part of getting better at anything we do. It is the extra set of eyes that see what we cannot see and points us in the right direction. Sometimes, it is a trusted relationship we have that reveals to us the hard truth in a way we can hear it.

It’s an accepted fact, for an athlete to go from good to great, he or she must have a great coach. It’s an accepted fact, for singers or actors to make it to the top level, they must have a great teacher. This actually holds true in all areas of life and business. Many times, people will get periodic mentoring from someone they know in their field or from a family member or friend. That’s a great thing to have, but usually those people are not in it for the long haul and rarely will they tell you the hard truth for fear of becoming the “bad” guy. However, as a coach, not only do I see things you can’t, but also I teach you how to see things differently. It is my duty to speak the truth as I see it—even if my client may not like it. I just have to do it in a way so it is heard and not in a way that makes them appear to be wrong.

When a coach offers a different perspective, you can make course corrections in the direction you wish to go. And, really, that is only scratching the surface of what is possible within a coaching relationship. Many times, in working with my clients, I help them redefine what is possible and define who it is they need to be to make a possibility become a reality. Then, together we can create a strategic plan of action to move forward. At this point, it becomes a relationship of commitment and accountability; so that what needs to be done gets done, while never losing sight of who you are being in the process. No matter whom we are or what we do, we are human beings. Understanding how our humanity limits or brings our vision to a reality is a huge piece of the puzzle called “life.”

You also mentioned leadership development. How does that fit in with your program?

Leadership is a tricky thing. You often hear, “Oh, he is a born leader.” We all know someone who can wear that mantle well. So, does that mean if you were not born to lead, then you can’t? Or, if you were born to lead, then you will? In my experience, many people have been promoted into leadership positions because of what they have accomplished by their actions. True leadership is more about a way of being.

There are various degrees of leadership as well. We can easily look at our military as an example. At the top, there is a commander in chief and, rightfully so, he will never set foot on the battlefield. Yet, the commander in chief shoulders the responsibility for all armed forces. Nearer to the bottom, there is a sergeant who is directly responsible for the actions of the soldiers under his command. In between, we have numerous levels of leadership where the person is both a leader and a follower at the same time.

Another twist in leadership occurs when you need to be a leader of leaders. It is one thing to lead those who will follow, but it is another to lead those who know how to lead. It can easily turn into a battle of the egos if the situation is not properly guided.

So, leadership development is just that—first finding out what a person needs to possess in order to become an effective leader and produce great results consistently and then helping them live into and up to those expectations. It takes a lot of courage to become a great leader because you have to really develop self-awareness about your shortcomings and own up to them. If you do not, you will undoubtedly cover them up, step over them, and wind up blaming others for your lack of leadership and lackluster results. If you don’t own your vulnerability, then it will own you.

So, specifically who are your coaching clients?

My coaching clients tend to be men between the ages of twenty-five and fifty. These men have a certain level of success and are looking for more; however, they sense that something is a bit off. Either what has worked for them so far has stopped working, or they have lost a little of their mojo. Some of my clients have been struggling with their success, others with their mediocrity, and some with their perceived failures in life.

What it really comes down to is this: no matter where my clients are on the corporate ladder or in this game of life, they are a tad out of sorts with it. I know this sounds a little vague, but it’s the truth.

I have worked with a CEO of a very successful company, which he built from scratch, who basically was not very happy—even though, by most people’s standards, he had no valid reason to be unhappy.

I’ve coached young successful entrepreneurs to help them define what it is they want out of life, beyond creating a successful business. I help them to live their life and run their business without having their business run their life.

Another client with whom I worked was a seasoned business owner with a business on the verge of failing. I helped that client work through the difficult times and surge back.

I have helped many men in various stages of transition—whether it be their career, marriage, family, or business—determine what it is they want and who they need to be in order to get it.

Do you work with women?

I have and I can. My primary teacher is Dr. Caroline Myss who is one of the world’s leading voices in the field of human consciousness and spirituality. In my earlier years, most of my clients were women. However, over the past five years I have worked primarily with men. In this capacity, I have helped them to understand who they need to be as mature, masculine men in order to allow their women partners to be fully self-expressed. The only way to accomplish this is to understand the feminine nature of women. I think I do that fairly well, considering I am a man. When it comes down to it, it’s about our humanity and how it affects all we do. If, for some reason, there is an issue that needs a woman’s viewpoint, I have female colleagues who are more than capable to guide you in the right direction.

Besides coaching, in what other ways do you work with your clients?

One of our services, the one I am most passionate about, is the Executive Team Cultivation program. I have been on teams before, like many of us, most of my life. And, there is almost nothing better than being part of a winning team. Right? However, in the corporate world, it is not about running faster or hitting further or pitching better, is it?
What it really takes to be a winning team is to understand the common dysfunctions of a team and overcome them.

A highly functioning team is the one sustainable competitive advantage that remains largely untapped in most companies. Even though you’d be hard pressed to find anyone to say that working as a team is not advantageous to everyone concerned, we still see companies struggling to create and maintain a healthy team environment. There is nothing sexy or glamorous about the hard work it takes to build a great team—except the uncommon, unparalleled results it yields.

Another service we offer is group training and workshops. In my former career, there was a time when I conducted safety training. I enjoyed doing this so much that I decided to offer similar training and put the Eye Star spin on it. We also have small group Performance Enhancement Training seminars where participants learn how to examine situations using our Relationship Commitment Accountability (RCA™) technology.

What is the process you take your clients through?

The process we use is similar, at the macro level, in all our services. They are:

Examination and Understanding

Being able to look at what is currently happening and create a dialogue to help comprehend it. This is a great tool to slow things down in order to shift our perspective. This is a key first step to empowered choice.

Ownership & Responsibility

The next step in the process is to learn how to take ownership for what’s currently occurring. Too often, we look to deflect or defend. However, there is true power to create once we own up and take responsibility.

Clarity of Vision and Being

Cat: Where are you going?
Alice: Which way should I go?
Cat: That depends on where you are going.
Alice: I don’t know.
Cat: Then it doesn’t matter which way you go.
(Lewis Carroll, Alice in Wonderland)

We must first have clarity of vision to then establish our way of being in order to have a chance to get where we want to go .

Strategic Action Plan

Goals are nice to have and even better to achieve. Once you clarify your vision and establish a way of being, then a series of goals, actions, and measures needs to be created.

Commitment and Accountability

Robert Kennedy said, “It is not enough to understand, or see clearly. The future will be shaped in the arena of human activity, by those willing to commit their minds and their bodies to the task.”

You’ll make the commitments and I’ll hold you accountable.

Acknowledgement of Achievements

Too often, what we accomplish goes unacknowledged. I believe part of the reason for this is expectations, some of it is poor leadership, and another part is that our internal struggles are not seen. I will know your struggle, witness your accomplishment, and acknowledge your success.

What are the results your clients can expect?

The results my clients achieve are in direct correlation to how they show up in the process, combined with their willingness and courage to take action. Some results show up quickly, and others take a bit longer.

Some of the results my clients have achieved are:

  1. becoming an effective leader;
  2. trusting themselves more;
  3. being a better parent and spouse;
  4. becoming a better listener;
  5. reclaiming a sense of self;
  6. establishing a work/life balance;
  7. closing multimillion-dollar deals;
  8. turning their business around, and
  9. finding happiness and peace.

All of these things happened as a result of a chosen way of being, the commitment to it, and the practice of sticking to it.

Finally, what makes you different than other executive coaches?

You know, that’s a good question. Because I don’t know and have not worked with all of the coaches out there, I don’t know how different I am. What I do know is that I have a wholistic view and see everything as interconnected. I bring a degree of spirituality to the table if it is welcomed, but I don’t force it on anyone. More importantly, I have been through the mill myself. For years, I have done the work of self-discovery and self-awareness. Do I have all the business answers? No. Can I dive deep with you into the dark night and bring you into the light? Emphatically, yes!

I guess what might make me different is that I truly know your pain, and I am committed to see you through it. I don’t run from the fight and neither will you. Together, we will face whatever challenge is in front of you and find a way to the other side. That I can promise you. This is my commitment to those who choose to work with me.